The next two "Showcard" parts concerned creative letter design. The first was a 2-letter logo. A large poster spelled out some rules and possibilites for creating the logo design. Any initials could be used, but they were to be new, inventive and simple with strong contrasts. Sketches were to be arranged on a computer paper folded in half three times-- lengthwise once, and widthwise 2 times=8 sketches per sheet side. Students were encouraged to experiment with letter arrangements: above, below, within, and overlapping each other. Shapes should "fit" each other and be large. Sketches should envision round, angular, and combination letter shapes that were easy to read. Limited color was suggested. The final example would involve collage materials and these should be considered in the design construction and practical execution. The background of the logo should have some interesting color, texture or related design which enhances or relates to the company/initials planned. Two class periods were devoted to sketching and the best one was selected for final development. |