Art is the signature of Civilization....Beverly Sills

windowtoart: "Word Art":Showcard 4  Part 4A   Part 3A  Part 2    Word Art  Choices

WHY REDESIGN LETTERS?

letter

  Why not? Must we give obeyance only to those who do? The demand for unique representation is endless, and font design is a crucial element in achieving unique identity. It has its challenges to be readable as well as unusual, and exciting without being too far out. We began with HOW a letter can have its form changed, and went on from there.

The posters above and below displayed possibilities with the letters "A" and "C" in many forms and materials. Students were limited to 2 materials for their letter collages.

poster pen; split design; construction papermarkers,colored pencil;line texturesposter pen, watercolorscolored pencil; abstract; line emphasisroman pen; watercolors; ink; thick and thin line

WE BEGIN WITH SKETCHES: LOTS OF THEM

sketches

Students were asked experiment with free forming letter designs, and then select 2 or 3 for for final development.

They were to consider shape configuring with contours, textures, color, division, curves, angles, combinations and whatever helped build an interesting letter form. Above all, the redesign should be "readable", remembering it was an element of communication.

The sketches showed some very nice ideas in diffent constructions, styles, simple backgrounds and even a sense of humor.

A computer paper was folded into thirds lengthwise, and into halves widthwise twice giving 24 sketch areas for thinking. A few beginnings are displayed at the left.

Many sheets were used!

sketches
sketches
flashing arrow     After much thought, choosing and final selection, we moved on to Final Layout and brought the idea into reality.

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